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Fortune

Kylie Robison

Elon Musk's secret PR machine at X

Elon Musk X Yaccarino Kylie Robison Paris Hilton Twitter Inc.

(Credit: Chip Somodevilla/Getty Images)

Happy Friday, it’s tech reporter Kylie Robison. I have one question for everyone today: Since when did Twitter/X start doing media communications again?

Last Saturday, someone in X’s “business operations” department sent out an email to journalists at Bloomberg, The Verge, Fortune and more to spread the good news: X has partnered with Paris Hilton as a way to promote the platform’s live shopping feature.

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