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Fortune
Fortune
Christiaan Hetzner

Elon Musk’s price war pays off as Ford's EV losses soar in Q1

Ford CEO Jim Farley is hoping to reduce heavy losses at his EV division. (Credit: Dia Dipasupil—Getty Images)

Elon Musk’s risky strategy of piling on one margin-eroding price cut after the other is already paying dividends—by ramping up the pain for Tesla’s competitors.

Ford announced on Tuesday sweeping price cuts for its Mustang Mach-E in the U.S. market, where the crossover was the bestselling EV last year not built by Musk.

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