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Fortune
Fortune
Amanda Gerut

Elon Musk’s pay package is inspiring copycat ‘moonshot’ deals that push CEOs to drive up stock prices—but comp experts are nervous

Axon Enterprise CEO Rick Smith in a dark suit (Credit: MANDEL NGAN—AFP/Getty Images)

The all-or-nothing moonshot pay plan was a gambit so risky even Axon Enterprise CEO Rick Smith’s wife was against it. 

But Smith had started getting antsy around 2016, as he was approaching three decades at the company, Axon compensation committee chair Hadi Partovi told Fortune. Smith was talking more seriously to the board about his succession plan, who was next to lead the company, and what he would do next. Partovi knew Smith could make a lot more money if he launched a startup than if he made Axon worth 10 times as much under his previous comp plan. 

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