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Fortune
Fortune
Christiaan Hetzner

Elon Musk’s loyal and trusted Tesla ‘fixer’ takes the fall for dismal EV sales

White House Senior Advisor, Tesla and SpaceX CEO Elon Musk attends a cabinet meeting held by U.S. President Donald Trump at the White House in March. (Credit: Win McNamee—Getty Images)
  • Omead Afshar, head of North America and Europe, was fired for failing to turn around the brand’s flagging demand, according to reports. Musk’s carmaker recently joined Twitter and the Trump Organization among those companies named to have the worst reputations among American consumers, thanks to the CEO’s divisive political activism.

When Elon Musk first launched a bid to acquire Twitter three years ago, a move many of his supporters would grow to oppose, the entrepreneur’s most trusted lieutenant at Tesla quickly chimed in to offer his unconditional support.

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