Tesla Model X, SpaceX, and now Twitter’s rebranding to X.com. Why is Elon Musk so obsessed with the 24th letter of the alphabet, and why is he replacing Twitter’s globally recognized logo, namely the Twitter bird, with a generic letter?
Not only has the Twitter owner changed his profile picture to the new X logo and made his profile bio “X.com,” but the company’s official name is now X Corp., owned by the holding company X Holdings Corp., according to legal filings. Musk has been planning the X transformation since he acquired Twitter, saying he wants to create a digital town square where anything goes.
