When Elon Musk took over Twitter, he launched the Bird App into a sort of puberty. Twitter has been growing and changing in a whole host of ways since, largely as part of Musk's overall effort to turn the platform into an everything app in the vein of China's WeChat.
Musk rolled out Twitter Blue, a monthly subscription service whose users get to pay to receive the once-coveted blue check mark that used to be free. He also added support for longer video viewing and longer tweets, and recently launched an ad-revenue sharing program for Twitter's creators. Among these updates, however, came different kinds of changes; loose content moderation chief among them.
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Now, it seems as though Musk is close to making another big stride toward the adoption of his 'everything' app in a move that could squeeze both new and traditional publishers (Substack).
His platform is working on a new feature that "will allow users to post very long, complex articles with mixed media," Musk wrote in a reply to a Taiwanese journalist who noted the quiet renaming of Twitter's 'Notes' experiment to 'Articles' Tuesday.
"You could publish a book if you want," Musk added.
This will allow users to post very long, complex articles with mixed media. You could publish a book if you want.
— Elon Musk (@elonmusk) July 18, 2023
Although non-Blue subscribers are currently limited to 280 characters per tweet, Blue subscribers have 10,000 characters to work with in each tweet, a far cry from Twitter's humble roots of 140-character limits.
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Musk didn't say when this latest feature will be released.
Musk's confirmation of the feature comes just days after he admitted that Twitter is "still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load."
The company brought in $5.1 billion in 2021 and $4.4 billion in 2022. Musk recently said that he anticipates Twitter will do around $3 billion in revenue for 2023.
