As voting booths in the United States close and the results of the presidential election trickle in, tech billionaire Elon Musk has been posting a flurry of tweets on his social media platform, X (formerly Twitter). So too has Republican presidential nominee Donald Trump.
At first glance these tweets might appear chaotic and random. But if you take a closer look, you start to see an alarming strategy behind them – one that’s worth paying very close attention to in order to understand the inner workings of the campaign to return Trump to the White House.
The strategy has two immediate aims. First, to overwhelm the information space and thereby manage attention. Second, to fuel the conspiracy theory that there is a coordinated campaign among Democrats, the media and big tech to steal this election.
