Everyone from Donald Trump to “Hawk Tuah girl” has launched their own crypto memecoin, but so far the world’s most famous entrepreneur has yet to get in on the action. Despite pro-crypto leanings and a massive social media following, Elon Musk has resisted hawking a digital token bearing his name. Musk’s father, however, has other ideas.
Errol Musk, who reportedly has a fraught relationship with his son, and his business partner, Nathan Browne, told Fortune they hope to raise between $150 million and $200 million from a token project called “Musk It.” Errol Musk explained that he plans to use the proceeds to support a new, for-profit think tank called the Musk Institute that he is founding.
