Residents of Memphis and Southaven, Tennessee, are eligible for a 50% discount on Starlink plans, as well as a waiver on hardware rental, as SpaceX’s way of investing in areas close to its data centers. According to the Starlink website, the discount would apply automatically based solely on the subscriber’s address, cutting the cost of a 100 Mbps plan from $55 (plus the $10 Monthly Kit Fee) to just $27.50. Even the most expensive Max plan, which could hit speeds of more than 400+ Mbps and costs $130 monthly (plus the $10 hardware rental), would drop to just $65.
SpaceX SVP for Starlink Michael Nicolls shared the news on X, saying, “The unique capabilities of the Colossus datacenters could not be accomplished without the partnership and support from the local Memphis community. Happy to bring affordable and great @SpaceX @Starlink connectivity to our neighbors.” Elon Musk also said in a post, “Half price Starlink for people in the Memphis region,” while sharing a post that talks about the discount. This is great news for users in the area who are already using Starlink or are planning to switch to it, but critics say that this is simply a PR stunt to help give the company a positive image as it faces lawsuits for air and noise pollution.