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The Conversation
The Conversation
Fabian Braesemann, Departmental Research Lecturer in AI & Work, University of Oxford

Elon Musk is an 'engineer' but Bill Gates is a 'leader' – new research shows founder personality can dictate startup success

From Elon Musk’s supreme confidence to Jeff Bezos’ ability to make smart decisions under pressure, some of the most successful entrepreneurs are known for their distinctive personalities. But these traits aren’t just interesting side notes to these founders’ stories: confidence and calmness, along with other qualities such as a love of adventure, can have a big impact on startup success.

A startup is typically counted as a “success” if it’s acquired by another company or goes public (that is, its shares become available to trade on a stock exchange). And common investor wisdom attributes this to either supply side (novel products) or demand side (market interest or “hot sectors”) factors.

Of course, many other elements are associated with startup success. There’s a “Goldilocks age” for startups, for example, with those younger than seven years old less likely to be successful because they haven’t had enough time to develop. Startups based in hot spots like San Francisco, Berlin or London are also more likely to succeed due to better access to finance and talent.

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