Before Elon Musk’s changes at Twitter began turning celebrities away from the platform, advertisers were among the first to jump ship. Only days after Musk took over as CEO late last year, the rate of bigoted and racist content on the platform increased, and many companies indicated they were taking a step back from the platform to assess its new direction and leadership.
Musk will attend a conference next week in Miami, where he will meet privately with advertisers and marketing executives and speak about what the new version of Twitter means for marketers. But in a leaked email exchange first reported by Semafor Thursday, some of the country’s biggest advertisers remain concerned about being associated with Musk, accusing him of contributing to the spread of hate speech on Twitter.
