And just like that, Elon Musk’s tenure as Twitter CEO is ending—and a highly qualified woman executive is coming in to replace him. But since it has become an increasingly glitchy and alt-right-friendly platform, the reins of Twitter may well be more of a white-elephant situation than a generous gift to Linda Yaccarino, the ad chief joining from NBCUniversal. Even so, it’s not remotely the first brush with the dreaded “glass cliff” for a female executive.
The phenomenon of the "glass cliff” is when a woman or someone from a marginalized group inherits a position of power during a crisis or period of downturn. While it’s a promotion in theory, the odds are already stacked against them and they’re not likely to thrive in said difficult situation.
