Just one day after the end of legacy checkmarks, Twitter (TWTR) is rolling out new changes.
As of April 21, any user looking to advertise on Twitter must have a verified checkmark to continue running ads, according to an email sent to Twitter users early Friday morning. If you want to run ads on Twitter, you must either subscribe to Twitter Blue or become a verified organization.
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Business accounts, the email noted, that spend more than $1,000 per month in advertising already have a gold check, or will receive one soon; their access to advertising will not be interrupted.
This is in keeping with Elon Musk’s plans to improve the quality of the platform, reducing bots and increasing profitability by pushing his $8/month Twitter Blue subscription service. This latest push toward Twitter Blue comes just months after Twitter experienced an ad-revenue drop of around 35% year over year in the fourth quarter of 2022, according to tech publication The Information.
“This change aligns with Twitter’s broader verification strategy: to elevate the quality of content on Twitter and enhance your experience as a user and advertiser,” the email reads. “This approach also supports our ongoing efforts to reduce fraudulent accounts and bots.”
The change has yet to appear officially on Twitter’s ads account pages.
Representatives from Twitter did not immediately respond for comment.
