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Benzinga
Benzinga
Business
Rachit Vats

Elon Musk Guns At Tesla Rival Rivian As Latter Hikes Prices: 'Their Negative Gross Margin Will Be Staggering'

Tesla Inc (NASDAQ:TSLA) CEO Elon Musk on Tuesday took a dig at smaller electric vehicle rival Rivian Automotive Inc (NASDAQ:RIVN) saying the recently listed startup could see staggeringly negative gross margin.

What Happened: Rivian on Tuesday launched a more-expensive Dual Motor option for the R1T electric pickup truck and the R1S electric SUV and raised prices for the two models by up to 20%, evoking a response from the billionaire entrepreneur.

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