At some point, Elon Musk is going to blog again.
Four months have passed since the chief executive officer of Tesla tweeted he was working on a third “master plan” for the electric-car maker. Parts one and two were playful, endearing and hugely effective in burnishing Musk’s reputation as a visionary, ginning up excitement among investors and prospective hires. Who wouldn’t want to do good for the world by making a difference in global carbon emissions? Does ambition get any bigger than disrupting every major form of terrestrial transport?
Before Musk hits publish on another blog post, though, it’s worth taking another look at Master Plan Part Deux, released six years ago this month. Tesla has made incredible strides since 2016, becoming the world’s most valuable car company by a wide margin. But it’s also fallen short or completely whiffed on each of the four goals its CEO listed.
