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International Business Times UK
International Business Times UK
Technology
Arcelie Fernandez

Elon Musk Changes X Algorithm Again To Focus on Read Time Instead of Just Retweets and Likes

Elon Musk outlines X algorithm changes targeting reading time and posts users finish reading, but their impact on recommendations remains unclear (Credit: GAGE SKIDMORE/FLICKR.COM)

Elon Musk has outlined changes to X's recommendation system designed to improve predictions of how long users view posts and identify content they read from beginning to end. The changes could affect what appears in users' For You feeds, although their precise impact remains unclear.

In a post on X, Musk described two developments in the platform's recommendation system. One concerns predicting the time users spend viewing posts, while the other aims to identify content people read all the way through. His announcement does not establish whether the changes have been fully rolled out to all users.

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