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The Independent UK
The Independent UK
Technology
Anthony Cuthbertson

Elon Musk appears to have tweaked X’s algorithm to promote Trump, study claims

Elon Musk United States Donald Trump
Elon Musk jumps on stage as he joins former US President and convicted felon Donald Trump during a campaign rally in Butler, Pennsylvania on 5 October, 2024 - (Getty Images)

Elon Musk appears to have been artificially boosting his posts on X (formerly Twitter) since mid July in order to promote pro-Trump content, according to new research.

Analysis of the social media platform – which the tech billionaire acquired in 2022 – showed that Mr Musk’s posts saw a sudden increase in views and engagement shortly after he began endorsing Donald Trump for US president.

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