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Nolan Higdon, Lecturer of History and Media Studies, California State University, East Bay

Elon Musk and the oligarchs of the 'Second Gilded Age' can not only sway the public -- they can exploit their data, too

A new Gilded Age of media barons? Charles Sykes/Invision/AP

During the Gilded Age of the late 19th century, and the early decades of the 20th century, U.S. captains of industry such as William Randolph Hearst and Jay Gould used their massive wealth to dominate facets of the economy, including the news media. They were, in many ways, prototype oligarchs – by the dictionary definition, “very rich business leaders with a great deal of political influence.”

Some have argued that the U.S. is in the midst of a Second Gilded Age defined – like the first – by vast wealth inequality, hyper-partisanship, xenophobia and a new crop of oligarchs using their vast wealth to purchase media and political influence.

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