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Digital Camera World
Digital Camera World
Tom May

Ellen von Unwerth's photo of Melania Trump highlights the enduring power of the 90s fashion aesthetic

A high-contrast, black-and-white portrait of Melania Trump seated in a modern white chair against a stark white background, wearing a dark tailored suit and looking directly at the camera.

Melania, a documentary about America's First Lady, is currently causing controversy on both sides of the Atlantic. And normally, I'm the first person to jump headlong into a political fight. But actually, the first time I saw Ellen von Unwerth's promo shot, it made me think of something else entirely.

I started my journalism career, you see, in 1990s London on women's magazines such as Company and CosmoGirl. And so when I first saw the Melania Trump photo, my eye went instantly to the stark black-and-white contrast. The power suit. The crossed legs and sky-high heels. The direct, unflinching gaze.

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