
Some brands wax and wane. Cartier, the French fine jewelry maker, has retained a firm hold on the industry for 178 years. It always seems to have a must-have item on its shelves—the ultimate arbiters of wealth and taste.
For years that item was Cartier's famous nail bracelet, more formally known as the Juste Un Clou. Later, the Cartier Love Bracelet became the hot-ticket item, then the rings, and in recent years, celebrities have found a new fixation in the brand's Panthère de Cartier collection: the $21,700 namesake watch. The timepiece has reigned supreme over the industry's most famous for several seasons now, with celebrity supporters like Taylor Swift, Kylie Jenner, and Dua Lipa, who wore her own style just last week.