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Insider UK
Insider UK
Peter A Walker

Elgin bedding brand aims for global expansion with fundraise

Textiles company Ava Innes is seeking its first round of investment to support growth across the UK and into the US market.

The Elgin-headquartered business was founded by Joan Johnston, the ex-creative director for Johnstons of Elgin, who spent more than 20 years’ working in the industry, supplying brands such as Burberry and Ralph Lauren.

She is now seeking £150,000 to increase production and boost the sales function for its temperature-regulating cashmere guard hair and wool duvets and Scottish wool pillows, which claim to help people to sleep better by adjusting to their body temperature at night.

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