December is a wonderful time of year for many reasons, not least because it brings an influx of movie-related press releases that seem determined to crush the joy out of everyone’s favourite Christmas films with the sheer brute force of unchecked capitalism.
There’s one doing the rounds now, about the film Elf. Elf is, of course, a touching and heartfelt comedy about family and belonging and the magic of belief. But not according to Skills Trading Group, which just sent out a mailer that boils the plot of the film down to a concrete amount of cold hard cash that Buddy the Elf would have earned had he been real.
