A young boy from Cardiff has impressed leaders at Papa Johns, a renowned pizza delivery company, after he wrote them a letter detailing an innovative new take on pizza that would help kids like him eat their crusts more.
Sam, who is just 11, took it upon himself to tell the company a 'revolutionary' trick they were missing when it came to their pizzas - especially for their younger customers: a sweet and savoury combination pizza.
The letter he wrote them included both the flavour of pizza to be used as the savoury option (cheese and tomato) and a diagram to ensure his idea was well presented - and its content made for a truly compelling case. It read: "Dear Sir/Madam, I have a pizza idea that could revolutionise the pizza industry. Millions of kids love pizza but don't eat the crusts.