Elemis has turned its best-selling Marine Cream into a body treatment – but is it worth the £70 spend?

Elemis marine body cream pictured on a pink and holographic background with the lid off.

The body care market is booming – currently worth $69.53bn and predicted to reach $97.27bn by 2032. And it’s not just growing in size, but in sophistication, too. Increasingly, beauty brands are applying the same level of innovation once reserved for facial skincare to body formulas, with a focus on strengthening the skin barrier and optimising skin function.

It makes a lot of sense. The face accounts for just 3.5% of the body’s surface area, yet historically it’s where most of our skincare attention (and investment) has gone. Now, that imbalance is starting to shift, with a new wave of lotions and potions designed to treat mature skin from the neck down with the same level of care.