Electronic Arts has signed a deal with Stability AI, the company behind the Stable Diffusion generative AI image maker, to—deep breath—"co-develop transformative AI models, tools, and workflows that empower our artists, designers, and developers to reimagine how content is built."
"For more than 40 years, EA has led through technological shifts across interactive entertainment, redefining what is possible for our global community of players," the announcement states. "At the core of that progress is the belief that technology powers creativity—amplifying imagination, accelerating expression, and enabling our teams to deliver bold, new experiences that inspire the world to play.
