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Renz O. Soliman

Electronic Arts Reveals Deep Investment in Generative AI During Investor Presentation

EA SPORTS Electronic Arts Andrew Wilson
Electronic Arts CEO Andrew Wilson said that generative AI is the "very core" of its business during a recent investor presentation. (Credit: Getty Images, ANDREW CULLEN, AFP)

Electronic Arts (EA) said during its latest investor presentation that generative AI is the "very core" of its business.

CEO Andrew Wilson talked about how the new technology is currently driving innovation with EA studios. He also claimed that more than half of the company's development processes could be "impacted" by generative AI.

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