Electronic Arts In Trouble As Activists Bring Gambling Charges Against 'FIFA: Ultimate Team'

• Consumer advocates demanded U.S. regulators probe videogame maker Electronic Arts Inc (NASDAQ:EA) for the misleading use of a digital "loot box" that "aggressively" provoked players to splurge while playing a popular soccer game, Reuters reports.
• Fairplay, Center for Digital Democracy, and 13 other organizations urged the Federal Trade Commission to probe the EA game "FIFA: Ultimate Team."
• The game, which usually costs $50 to $100, allegedly lured the players to splurge, searching for exceptional players.
• The groups claimed that the chances of opening a coveted card, like a Player of the Year, were unlikely unless a gamer spent thousands of dollars on points or played for thousands of hours to earn coins, the groups claimed.
• The groups also linked the loot boxes to gambling.
• Price Action: EA shares traded lower by 0.42% at $138.98 on the last check Thursday.
• Photo via Wikimedia Commons