
Electronic Arts (NASDAQ: EA) shares drew fresh attention after reports of a possible $50 billion take-private deal valued the company at 17 times adjusted EBITDA, echoing Microsoft's (NASDAQ: MSFT) Activision Blizzard acquisition multiple.
Despite buyout speculation, EA's stock outlook still hinges on the performance of its major franchises. Madden, EA Sports Football Club, and Battlefield are integral to its long-term strategy.