Over 100 million people watch the Super Bowl each year, more than any other single broadcast. Commercials that run during the game therefore command a high price: During this week's Super Bowl, a 30-second ad cost between $6 million and $7 million.
One 60-second spot titled "Premature Electrification" humorously addressed concerns about how far electric vehicles (E.V.s) can go between charges. In a parody of a pharmaceutical ad, actor Jason Jones spoke to viewers worried about being "unsatisfied" by an E.V. if it was "unable to last as long as you'd like." The solution: a Ram 1500 REV pickup truck, manufactured by Big Three automaker Stellantis (formerly Fiat Chrysler).
