
What do you get when you take the biggest YouTube star on the globe, mix in some Draco Malfoy magic and blend in some brand Beckham?
The answer, Formula E executives hope at least, is audience engagement.

What do you get when you take the biggest YouTube star on the globe, mix in some Draco Malfoy magic and blend in some brand Beckham?
The answer, Formula E executives hope at least, is audience engagement.