Election meme hits and duds – we’ve graded some of the best (and worst) of the campaign so far

As Australia begins voting in the federal election, we’re awash with political messages.

While this of course includes the typical paid ads in newspapers and on TV (those ones with the infamously fast-paced “authorised by” postscripts), political parties and lobby groups now compete especially hard for our attention online.

And, if there’s one thing internet users love, it’s a good meme.