During federal elections, much of the accompanying campaign coverage focuses on the dynamics in marginal seats because those results determine whether the Coalition or the Labor party forms government. But the difficulty political strategists confront is voters in marginal seats are not homogenous.
Obviously, some national campaign messages resonate in all marginal seats, and, in fact, the prevailing public sentiment in the determinative marginals often drives and defines what a political national campaign is about. But a message crafted for a seat like Bass in north-west Tasmania doesn’t necessarily resonate in a seat like Parramatta in Sydney’s west.
