It’s a very British thing to be reluctant to talk about money for fear of coming across as tight, or worse, gloating.
But our collective inability to negotiate could be costing up to £150 more than those who dare to ask the question “What’s the best price on that?”
And it is possible to start conversations in-store and online while you’re shopping to see if you can get a better price - but you might want to practise your facial expressions in the mirror first, because it’s all about confidence.
