If you’ve been keeping abreast with the motorcycle industry recently, you’d notice that there have been quite a few motorcycle manufacturers that have been struggling to stay afloat. Pair that with the number of EV motorcycle startups that have gone under, and it can be easy to be misled into thinking that our beloved motorcycle industry is in some serious trouble.
I’m sure you’ve read all about how Harley-Davidson’s sales aren’t exactly as great as they used to be. As well as how KTM seems to be on the verge of being sold off. And while these are indeed big stories—and ones to keep an eye on—they don’t exactly reflect the general direction of the entire industry.
