A Pembrokeshire-based care provider is eyeing significant growth following the acquisition of Ashdale Care Home for an undisclosed sum. The EH Group acquired the 41-bed local care home as it looks to increase its workforce by 25% over the next three years to meet the county's increasing need for residential and domiciliary care.
The acquisition will result in a 130% increase in residential capacity and a 32% increase in staff numbers within the group over the next 12 months. The group aims to create a number of skilled care roles over the coming year, along with a significant investment in skills and training.
The EH Group, which already owns Pembrokeshire Care and Elliots Hill, is one of Pembrokeshire's largest care providers. Established in 1988, the group offers residential and domiciliary care, community outreach, and supported living and respite care.
Director Simon Clarke said: "It's a sobering reality that 25% of the population of Pembrokeshire is now aged 65 or over, which will increase significantly over coming years. With a rapidly ageing population, the demand for high-quality care services is soaring. We are passionate about providing high-quality, people-centred local care facilities, both residential and domiciliary. With the acquisition of Ashdale Care Home, we aim to support more people with their care needs thanks to our increased capacity."
Co-director Sally Clarke said: "We recognise the need for excellent care facilities in Pembrokeshire, and we know that the key to delivering the best possible service is investing in our people. So, our values are all centred around our people, ensuring our team feels valued, rewarded and can see opportunities for career growth and development.
"Part of our mission is to ensure social care is considered an attractive sector for skilled, compassionate people who want to make a difference. This will form a significant part of our strategy over coming years to ensure we can attract and retain the very best care professionals."
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