In 1972, the Chicago-based advertising firm Leo Burnett provided Kellogg's with a new slogan for the company's newly-acquired waffle brand. It was simple and catchy: "L'eggo my Eggo." Now, over 50 years later, the brand is hoping customers will also tell others to l'eggo their Eggo-flavored coffee.
According to a Monday release, Eggo is collaborating with Two Rivers Coffee Company to release five waffle-flavored coffees, including Blueberry, Chocolate Chip, Cinnamon Toast, Maple Syrup and Vanilla. Of course, you can double down and savor an Eggo coffee alongside an actual Eggo waffle, but the coffees will also pair beautifully with anything you might be eating for breakfast — or enjoyed any time of the day.
