In a bid to compete with the largest budgets in cycling and "become the world’s best cycling team," Education First (EF) has opened up the opportunity for first naming rights to go to an additional title partner at EF Pro Cycling, to pursue the ambitious goals of winning both Tours de France in the next decade.
The news was announced on Friday, alongside three clear ambitions, with confirmation that the international education company EF will remain the team's owner and main partner with an "unchanged level of investment."
