Rushing to your gate at Chicago’s O’Hare International Airport, your eye might alight on a book for sale at Barbara’s Bookstore. Its title? “How to Raise Prices.”
It must be a bestseller. Anyone who has eaten out has felt the sticker shock of a $13 fast food lunch or an entree at the neighborhood bistro that was $21 just a few months ago and is now $29.
Why is this happening? You’ve likely read about the obvious reasons many times. Inflation, still surging. Rising wage bills thanks in part to government action. Health care costs. Lingering supply chain issues.
