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Tribune News Service
Tribune News Service
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Star Tribune Editorial Board

Editorial: A bold venture to cut Rx costs

Mark Cuban's latest business venture may be even more watchable than his appearances on the "Shark Tank" reality show.

Even if you're not a fan of that program, there's good reason to keep an eye on what he's doing. It could save you money — potentially a lot of money — on generic medications, though as always there are important consumer caveats.

The brash billionaire and owner of the Dallas Mavericks has launched an online pharmacy with a mission: upending the business model that makes prescription drug manufacturing and distribution reliably profitable. It's a system that often leaves consumers struggling to pay for the drugs they need.

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