Fast-fashion giant SHEIN is facing fresh backlash after an independent designer accused the company of stealing a promotional photo from her Black-owned brand and altering it in a way she says crosses from copyright theft into racial erasure.
On 10 January 2026, designer Dulsè — real name Jade, who runs Dulsè Clothing — publicly alleged that SHEIN reused a photo from one of her campaigns, removed her brand's logo from shopping bags, and lightened the skin tone of one of the Black models so she appeared White.
