The owner of Edinburgh's Pure Pizza, who rose to notoriety after vowing to give away free pizzas to locals, says he was left feeling stressed after people queued from 11am for freebies.
Marc Wilkinson, 55, says he thought his stunt to cost around £12,000 - but now warns it will amount to three times that.
The £36,000 cost of his quest to give everyone in Edinburgh a free pizza has led to the business owner describing the experience as “very stressful.”