Easter eggs have started to fill shelves in Edinburgh supermarkets with over three months until Easter Sunday - triggering a social media backlash.
Throughout the UK, supermarkets such as Tesco, Sainsbury’s, M&S and Waitrose have launched their Easter confectionery with some appearing on shelves even before the new year.
So we took to the streets of the capital to find branches in the city are also stocking favourite treats in the first week of January.