An Edinburgh whisky experience has been bestowed Five Star Attraction accreditation by VisitScotland.
Johnnie Walker Princes Street is an eight-floor visitor attraction located in the heart of the city centre's west end. It offers a personalised whisky experience in which guests are able to explore the various flavours of Scotland.
Judges stated that the tour at Johnnie Walker Princes Street "demonstrated a real WOW factor, with incredible storytelling and seamless technology adding a whole new dimension to the experience".
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The attraction earned the recognition as part of VisitScotland's Quality Assurance Scheme.
Visitors can enjoy "world-class" cocktails while taking in the "sweeping" views of Edinburgh Castle in the venue's 1820 rooftop bar or sample "sought after whiskies" in its Explorers' Bothy bar. The attraction also offers private dining and a retail area.
With the accreditation, Johnnie Walker Princes Street joins a "prestigious" list of Five Star Attractions in Edinburgh, including the National Museum of Scotland, the Royal Yacht Britannia, and Edinburgh Castle.
VisitScotland Director of Industry and Destination Development Rob Dickson commented: "This is a fantastic achievement and a real reflection of the excellent visitor experience that the team at Johnnie Walker Princes Street are providing.
He continued: "Our Quality Assurance scheme helps us drive up standards across the industry, effectively setting expectations and providing reassurance for visitors to Scotland. Our Stars represent world class excellence – helping businesses demonstrate they care about quality and enabling visitors to make informed choices."
"We've enjoyed a wonderful 14 months on Princes Street welcoming over 345,000 guests from 112 countries since we opened our doors, and we're delighted to have our efforts recognised by Visit Scotland's internationally renowned Quality Assurance Scheme," said Barbara Smith, Managing Director of Johnnie Walker Princes Street.
“From our ground floor to our rooftop bars, we've got an incredible team of people ensuring our guests have the best possible experience with us day in and day out and being recognised by this scheme is further proof of the excellent work that they do. Congratulations to the team on another amazing achievement."
More information about Johnnie Walker Princes Street can be found on its website.
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