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Insider UK
Insider UK
Business
Peter A Walker

Edinburgh digital display business names new chief executive

Digital display business Pufferfish has appointed Elaine Van Der Berg as its new chief executive.

With more than 25 years of experience in driving international expansion for technology businesses, she will focus on key markets for the Edinburgh-based business.

Van Der Berg previously held leadership positions at companies including AWS, Brightsolid, Capita, Optus and Dell.

Chairman Iain Mackay said: “There has been a revolution in digital display technologies in that they have graduated from providing an interface to providing multi-sensory, memorable experiences.

“Elaine’s vision, strategy and execution track record are exactly what Pufferfish needs as we enter our next chapter, which I am confident will be impactful and exciting.”

Van Der Berg commented: “The company is well-positioned for growth in this evolving market as demand rises for immersive display experiences that change the way we interact.

“With a long list of satisfied customers - including Microsoft, Google, Ericsson, NASA, BBC, Dubai Expo and the Edinburgh Science Festival - it’s clear to see why the business is regarded as a global leader in its field.”

In addition, Alastair Orr Ewing has been appointed as interim head of operations. He previously acted as interim chief executive, prior to Van Der Berg's appointment.

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