A sponsor’s decision to pull its funding for the Edinburgh Comedy Awards has thrown its future into doubt and forced organisers to issue a plea for other potential alternatives to come forward.
The appeal comes after the main sponsor of the last two series of stand-up shows, television comedy channel Dave, announced it was withdrawing its financial backing to focus on other initiatives within the comedy industry.
Following the announcement, the team behind the awards, formerly known as the Perrier Comedy Awards, said they recognised they would have to change their funding model so as not to rely so heavily on one large title sponsor, especially in the post-Covid commercial landscape.
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