An Edinburgh entrepreneur says he does not regret turning down three offers from investors on Dragons' Den for stakes his sustainable women's clothing business.
Cally Russell founded his company Unfolded in 2021 as a response to the wasteful practices of fast fashion companies. Based in Edinburgh, Unfolded produces clothes based on feedback from a panel of thousands of women, claiming to reduce both waste and returns.
The Record reports that Cally says his company's model guarantees better and fair wages for workers, makes model fashion cheaper, and funds literacy efforts in India, where the garments are made.
