Thai authorities are stepping up efforts to regulate the marketing of “edible gold”, in response to a growing number of cases of misrepresentation and exaggerated advertising claims.
Gold leaf has had cultural significance in Thailand for centuries, but the edible gold leaf fad is a 21st century phenomenon linked to the rise of social media and luxury dining.
Supamas Isarabhakdi, the Prime Minister’s Office minister who oversees consumer protection, has instructed the Office of the Consumer Protection Board to investigate and ensure edible gold products meet proper standards.
