Edible Arrangements is ditching its ‘granny' brand as it tracks to hit $500 million in sales

Hand dipped chocolate covered strawberries are prepared for the arrangements. All of the edible arrangements are completely hand made from the cutting of the fruit in designs such as hearts or daisies to dipping strawberries, bananas and apples into eithe (Credit: Photograph by Helen H. Richardson — Denver Post via Getty Images)

Best known for its fresh fruit baskets inspired by floral arrangements, Edible Arrangements, which now goes by Edible, is one of the few brands that can elicit strong emotions. 

Case in point: In a scene on the Netflix show "The Fall Of The House Of Usher,”  the protagonist, played by Kate Siegel, tells her assistant, "Everybody knows that Edible Arrangements are what you send to people you hate."