Eddie Howe accepts that next season the bar will rise significantly for Newcastle United after their superb season.
The Magpies hope to seal third place in the Premier League and can finish no lower than fifth, their best position since 2012 under Alan Pardew. However, Howe knows that with such success comes increased expectations in the football world.
As Newcastle wait on the result of Liverpool's result at home to Aston Villa, which could even seal Champions League football for United, Howe said: "The expectation is the challenge. That is raised and then that becomes normal.