Eddie Hearn believes Tyson Fury's potential undisputed title fight with Oleksandr Usyk may not be the most eye-catching for fans.
Usyk retained his unified heavyweight titles last weekend when he outpointed Hearn's charge Anthony Joshua by split decision in their Saudi Arabia rematch. A win for Joshua would have set up a huge undisputed title meeting with Fury but it will now instead be Usyk who is expected to challenge for all the marbles.
Fury had previously claimed he was retired from the sport but he is now willing to delay his retirement plans to step in the ring and face Usyk, providing a deal is agreed by September 1. Despite most fans being hugely excited at the prospect of the two best heavyweights fighting, Hearn believes Fury doesn't want to face Usyk but will do so due to the financial reward at stake.